About me

WORKING EXPERIENCE

working experience

Throughout my career, I’ve excelled in roles spanning digital marketing, PHP development, and UI/UX design. I’ve consistently leveraged my skills to drive brand engagement, optimize online experiences, and pursue continuous learning and professional development.

ECT Online (Eureka Computer Technology Sdn Bhd)

Sept 2018 – Apr 2019

Digital Marketer

  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
  • Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
  • Administered marketing calender and posted new content to coincide with new product and service releases on various social media and platforms through SiteGiant such as Lazada, Shopee etc.

Switch | UR, Urban Republic (CG Computers Sdn Bhd)

May 2019 – Aug 2019

Internship, PHP Developer

  • Collaboratively assists in supporting protocol development and providing consulting based on cross-functional knowledge.
  • Assist IT team members in developing project materials for implementation on their official website, shop.switch.com.my.
  • Plan, code, and deploy web-based applications using PHP, MySQL, and JavaScript (Laravel).
  • Developed backend components to connect applications with web services.

Daily Success Sdn Bhd | NBrand Sdn Bhd

Jun 2021 – Apr 2022

Software Developer

  • Successfully developed two websites: venzytea.com.my and dailycoffee.com.my, by transforming mockups into functional web presences using HTML, JavaScript, AJAX, and JSON coding.
  • Improved efficiency and functionality by revising, modularizing, and updating outdated code bases to modern development standards, leading to reduced operating costs.
  • Implementing our own POS (Point of Sale) system has resulted in significant cost savings for our company, with an average annual savings amounting to RM14,400. When we extend this calculation to cover eight branches of Venzy Tea and two branches of Daily Coffee located in just Penang.
  • Collaborated effectively throughout the stages of the systems development lifecycle, from requirement gathering to production releases.
  • Worked closely with marketing and project managers to establish ambitious yet realistic coding milestones for pre-release software projects, ensuring successful project development.

Tony Ng & Associates Sdn Bhd | Muhibbah Ameen Sdn Bhd

May 2022 – May 2024

UX Designer

  • Successfully revamped the company’s outdated website, transforming it into a modern and user-friendly platform, nutpinsurance.com and stuinsurance.com.
  • Successfully revamped the company’s outdated website, transforming it into a modern and user-friendly platform, nutpinsurance.com and stuinsurance.com.
  • Implemented a system to notify members about the status of their insurance plan updates or any pending payments, ensuring smooth communication and improved customer satisfaction.
  • Created visually appealing designs for posters, short videos, and Facebook ads mostly targeting for the Malay market segment.
  • Actively engaged in marketing initiatives for the company.
  • Introduced an online payment system, significantly reducing the number of walk-in clients above the age of 50 who visited our counter for insurance premium payments.
  • Maximized system performance and enhanced the end-user experience through iterative back-end development updates.
  • Monitored emerging UX design trends and practices, integrating useful techniques and cutting-edge developments into future projects, Member Account.
  • Resolved UX obstacles through testing and iteration, prioritizing PHP development methods.
  • Managed cohesive design quality across multiple projects, including the website, admin panel, online payment system, renewal notice system, and member account, adhering to prescribed themes and functional choices.

Art Wardens Sdn Bhd

June 2024 – Current

SENIOR FULL STACK DEVELOPER

  • Led development for the main Web3 website (animara.world), implementing Firebase for the back end.
  • Acted as the primary liaison with external developers, managing communication and task delegation to junior developers.
  • Developed an engaging Tap to Earn mini-game where users could earn rewards by interacting with the game. This game contributed to NFT sales by keeping users active on the platform.
  • Collaborated on game mechanics and integrated reward-based interactions.
  • Regularly updated company leadership on development progress and strategized ways to increase user engagement.
  • Gathered user feedback to improve the game experience and increase NFT interest.
  • Oversaw a 30,000 NFT sale initiative, with integrated cashback and referral systems rewarding users with Solana upon referring new buyers.
  • Regularly coordinated with company leadership to update on game development progress, share marketing insights, and strategize for NFT sales.
  • Provided innovative ideas to boost NFT sales and enhance user engagement.
  • Managed both front-end and back-end Web3 development, continuously learning and applying new Web3 technologies.

CERTIFICATION

CERTIFICATION

These certifications serve as a testament to my dedication to staying at the forefront of industry trends and mastering the latest tools and methodologies.